The Device Graph tries to be inclusive as possible when classifying devices as known compared to unknown. Unlike known devices, unknown devices are not linked to other devices or associated with individual people. Not tracked ad inventory: Advertising inventory that is available, but not yet served or ingested does not make a device known to your brand.Ĭonsumer opt-out: To respect consumer desire, devices that have been opted-out are not considered known devices. These include:įirst-party visits to other Device Co-op members: Visits to other Device Co-op member sites or advertising to a device does not, by itself, make a device known to your brand. There are several ways or categories by which a device may be considered “unknown” to you. When a person has devices that are not used to interact with your brand, those devices are called unknown devices.
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